Essay on The Concept of Dual Addiction - 1232 Words

The Concept of Dual Addiction This research paper will focus on the concept of dual addiction specifically, that of alcohol addiction and simultaneous nicotine addiction. I should make note at this point of my personal interest in the addictive process is a result of the existence of addiction in my family. I have experienced and observed the chaos, hardships and tragedies in my family as a result of the progressive nature of the addiction process. First, I would like to provide a general definition of addiction. Addiction is the repetition of a behavior or behaviors in a habitual or obsessive manner in the face of continued or progressively worsening consequences. Twelve step programs have labeled it as a disease of the mind, body†¦show more content†¦Alcohol addicts its victims both psychologically and physically. As the psychological addiction progresses, so does the physical dependency as well. Alcohol is consisted of both ethyl and methyl alcohol. The ethyl alcohol is what gives a person feel good. Ethyl alcohol is quickly absorbed into the blood stream. Methyl alcohol is similar to embalming fluid, takes longer to breakdown and is responsible for the morning after hangover. The traditional cure for a hangover is to have another drink. Drinking more slows down the methyl alcohol while the body absorbs the ethyl alcohol, resulting in the person feeling good temporarily. The research that has been reviewed for this paper has utilized the Vietnam Era Twin, (VET), Registry consisting 3356 pairs of male twins. These twins were born between January 1, 1939 and December 31, 1955 and served in the military on active duty during the Vietnam War era (1965-1975). This follows a previously published study by Swan, Carmelli Cardon (1996), which reported a genetic correlation between smoking and alcohol consumption in male American World War Two veteran twins. In a study of female twins, Prescott and Kendler (1995) found that family system dynamics contributed modestly to nicotine and alc ohol dependence with only small geneticShow MoreRelatedTreating Trauma As The Root Of Addiction854 Words   |  4 Pagestreating trauma as the root of addiction Everyone has suffered from incidents in their lives that may be considered traumatic. These incidents are a necessary part of life: they help teach us important emotional lessons that can make us stronger and more successful people. Unfortunately trauma often exists at the root of an alcohol or drug addiction. Thankfully it s possible to treat this problem and return you to a happy and successful life that is free of addiction. Understanding Trauma TraumaRead MoreSelf Help For Individuals With Co Occurring Mental Health And Substance Use Disorders1601 Words   |  7 Pagesstruggling with mental health problems (Timko, Sutkowi, Cronkite, Makin-Byrd Moos, 2011). Co-occurring disorders can affect each other making both disorders more complex (Mueser, Noordsy, Drake Fox, 2003). Research findings have claimed that in a dual diagnosis, the co-occurring issues of mental health and substance misuse impact an individual’s ability to positively function on a day to day basis (Powell Perron, 2010). Individuals with the co-occurrence of substance use and mental illness areRead MoreAnnual Productivity Enhancement : Challenges And Resolutions Training Package1555 Words   |  7 PagesSo, What is Dual Diagnosis? Broadly used dual diagnosis can said to be a person who experiences, simultaneously, two or more medical disorders. Moreover it is generally thought of as a person who has a form of addiction (predominantly drug addiction) and mental health disorder. †¢ Dual Diagnosis (ACTIVITY) Please take a minute and click on the hyperlink below to watch the following short clip: Dual Diagnosis Treatment: What Works Best? https://www.youtube.com/watch?v=S0hw-XiSsDQ †¢ Dual DiagnosisRead MoreBipolar Disorder And Substance Abuse Disorder1647 Words   |  7 Pages Bipolar Disorder and Substance Abuse Disorder It has been said that people do not use drugs to feel good, but that they use them to avoid feeling bad. Regardless of anyone’s opinions on drug abuse, this concept holds a lot of truth in regards to substance abuse in those with bipolar disorder. Many times this abuse is referred to as â€Å"self-medicating†. This means the use of medicine (or drugs) without medical supervision to treat one’s own ailment. While self-medicating can be healthy, like takingRead MoreMental Health And Substance Abuse805 Words   |  4 PagesDual diagnosis In mental health and substance abuse, we must understand which problem is first. When working with individuals who are experiencing substance abuse problems to counteract the effects of a mental illness will attempt to treat themselves, instead of seeking out proper medical care. Dual diagnosis is a term used to define the client who experiences a mental illness and a substance abuse problem at the same time (NAMI, 2015). Since dual diagnosis covers broad categories the illness mayRead MoreCounseling Specializations Multidisciplinary Teams1104 Words   |  5 PagesThe main concept of this study is to effectively display Multidisciplinary Teams and the role they have on the field of Mental Health. MDTs have been proven to be an effective format for collaboration of Mental Health Clinicians to exhibit the core concepts of wellness, resilience, and prevention for the overall health of the patient. Evidence has been shown to prove that when MDTs are being practiced in the field of study, Mental Health Clinicians exhibit enthusiasm of the skills and ideas beingRead MoreAnalysis Of The Movie Osage County 1541 Words   |  7 Pagesas a result of her usage of prescription pills. As the film progresses, it illustrates how severe Violet’s problem is when he daughters find out she several doctors providing her refills on the pills she was abusing. Violet tied up with her own addiction to secrecy, ultimately pushes away all of her out of the home and her into the arms of the at home housekeeper. Barbara Weston is the eldest of the three daughters. Barbara out of her sisters shares similar characteristics of her mother Violet. BarbaraRead MoreThe Perception Of Drug Addiction Essay1712 Words   |  7 PagesIntroduction There is a wide-range reaction about drug addiction today in society. Illicit drug use continues to be a major social issue all over the world. Drug addiction defines a â€Å"chronic, relapsing brain disorder that is characterized by compulsive drug seeking and use, despite harmful consequences† (Kuhar, 2010:453 ). Research has shown that decades have passed since the clinical population has accepted addiction as a disease instead of a series of bad choices. Nevertheless, specific group affiliationRead MoreHumanistic Perspective and Addiction Essay1420 Words   |  6 PagesTia Gardner September 21, 2012 Humanistic Perspective and Addiction There are several theories of addiction. All of them are imperfect. All are partial explanations. It is for this reason that it is important to be aware of and question addiction theories. One contemporary psychoanalytical view of substance abuse is that it is a defense against anxiety (Thombs D 2006). Addicts often abuse alcohol and other substances to guard against anxiety and other painfulRead MorePsychiatric Disorders And Substance Abuse Disorder1671 Words   |  7 Pagesbe cognizant that the admission of a substance abuse disorder could negatively impact the self. The reason why this is problematic for the patient is that admitting that they have an issue with substance abuse does not only validate they have an addiction, but it could also result in loss of employment. Therefore it is imperative that the clinician builds report with the client in order to guide him or her in the right direction. Another critical piece of information about co-occurring mental illness

The Use Of Thimerosal And Its Effects On The World Health...

Thimerosal is a mercury containing organ mercurial that is found in many vaccines. In 1999, concerns from parents and health administrations were raised on the theory that vaccinating children under the age of two would cause autism. By 2001, thimerosal was taken out of all childhood vaccines in the United States, with the exception of various flu vaccines, in regard to these concerns and merely as a safety precaution. However, there has proven to be no link between autism and vaccines containing thimerosal through various scientific studies by officials. In order to comprehend why there are certain chemicals in vaccines, it is important to understand their properties. In the case of thimerosal, a common misconception is that because it†¦show more content†¦The Center for Disease Control and Prevention’s â€Å"Thimerosal in Vaccines† explains its use; â€Å"thimerosal is added to vials of vaccine that contain more than one dose to prevent growth of germs, like bacteria and fungi† (CDC). When we have our children vaccinated, we want to take every precaution to make sure the substance is clean and sterile. Thimerosal is the most capable to keep diseases and illnesses from being passed on by syringes. Though it is not apparent in all childhood vaccines, it is in a few flu vaccines and is relatively safe. Also, according to the U.S. Food and Drug Administration, thimerosal meets the United States Pharmacopeia requirements considering it kills specified organisms and prevents the growth of fungi (FDA, U.S. Pha rmacopeia 2004). ASD stands for Autism Spectrum Disorder and parents believed that young infants and toddlers were vulnerable to thimerosal and would ultimately suffer from ASD. In the Center for Disease Control and Prevention’s â€Å"Vaccines Do Not Cause Autism,† research was done on children under the age of two to locate any connection between vaccines and autism in 2013. They state in their study they looked at the number of antigens from vaccines in the ages of children ranging between birth and two years of age. The results showed that the total amount of antigen from vaccines received in children with or without ASD were the same (CDC). This case study proved that allShow MoreRelatedThe Importance Of Vaccines1746 Words   |  7 PagesVaccines have become an important health intervention throughout the years. A vaccine is a product that produces immunity from a disease and can be given by the nose or the mouth. The word vaccines comes from a disease that occurred ages ago named cowpox that affected cows. The word vaccines derives from the latin word â€Å"vacca† meaning cow. Vaccines cause immunization, a process by which a person becomes protected from a certain disease through the presence of antibodies in the human body. AntibodiesRead MoreThe Anti Vaccine Movement And The Vaccine1620 Words   |  7 Pagesas her son received the MMR shot she noticed a change (Offit, 2011). She has since then become one of America’s most recognized anti-vaccine activists. Similarly, J. B. Handley, a venture capitalist, believes that his son’s autism was caused by thimerosal in vaccines. He started Generation Rescue, which aimed to publicize mercury poisoning and autism. Many other famous individuals claim that vaccines are unsafe including Jessica Alba, Cindy Crawford, Matthew McConaughey, and Jim Carry. Even afterRead MorePrevention And Prevention Of Vaccination1417 Words   |  6 PagesImagine a world ravaged by disease and death. It started with one person in a remote village in Africa or Asia. Slowly the disease spread throughout the village infecting hundreds. Soon the outbreak jumps to neighboring villages and eventually towns. Thousands begin to become infected and death is not far away. As the disease starts to spread from town to city to country to continent millions begin to die. The disease is tearing through the globe causing an epidemic and wiping millions out. The diseaseRead MorePrevention And Prevention Of Vaccination1405 Words   |  6 PagesImagine a world ravaged by disease and death. It started with one person in a remote village in Africa or Asia. Slowly the disease spread throughout the village infecting hundreds. Soon the outbreak jumps to neighboring villages and eventually towns. Thousands begin to become infected and death is not far away. As the disease starts to spread from town to city to country to continent millions begin to die . The disease is tearing through the globe, causing an epidemic and wiping out millions. Health officialsRead MoreThe Opposing Viewpoints Of The Vaccination Of Children1097 Words   |  5 Pagesand Prevention, or CDC, works alongside public and private health agencies and organizations to maintain a high standard of safety when developing and administering these vaccines. Many other influential medical organizations also stand behind vaccines, including the American Medical Association (AMA), Food and Drug Administration (FDA), the World Health Organization (WHO), in addition to a long list of others. The US Department of Health and Human Services was quoted as saying, Vaccines are someRead MoreThe Media And Health And Safety Of The Worlds Population1738 Words   |  7 PagesOver the years, the advances in science have increased the health and safety of the world’s population. Through the introduction of vaccines, medicines, and other medical equipment, the scientific world has prevented the spread of diseases, the possibility of an epidemic, and another devastating pandemic in history like the black plague. Although vaccines provide a resistance to diseases, many people question the safety of them. There is a famous theory that vaccines cause autism due to the chemicalsRead MoreShould We Make Medical Decisions For Children?1490 Words   |  6 PagesChildren all over the world are being punished by parents who refuse to vaccinate them. They are being punished by diseases such as Polio, Rubella, and Measles. These diseases are the cause of millions of children throughout time being maimed, crippled, and killed. Diseases such as these have no place in the modern world where they are easily preventable. There are a few health risks with vaccinations, but there are health risks with everything we do. The chemicals in vaccines can look scary andRead MoreThe Epidemic Of The Vaccine1341 Words   |  6 Pagesimmunizations. People who do not receive their vaccinations are one of the main causes of disease outbreaks. In 1994, over two million kids died from whooping cough, measles, neonatal tetanus-all of which had vaccines to treat the disease (Public Health Report). According to the New York Times, â€Å"the United States had about 30,000 diphtheria cases a year, and 3,000 of those succumbed to the disease as gray membranes formed in their airways and eventually choked them to death back in the 1930s.† (Donald)Read MoreVaccination, Center For Disease Control, World Health Organization2861 Words   |  12 PagesThis paper tries to make the reader believe that vaccinations are safe to use as well as a crucial part of keeping people safe from disease. This paper cites a variety of online sources, such as the Center for Disease Control (CDC) and the World Health Organization (WHO). Recent outbreaks, such as the measles outbreak in Europe, are examined and put into the context of a lacking vaccina tion rate. Additionally, the benefits of vaccinating, such as protection from harmful diseases, the eradicationRead MoreWhy Parents Do Not Vaccinate Their Children2085 Words   |  9 Pagespediatricians and researchers at Kaiser Permanente’s Institute for Health Research in Denver, there are three reoccurring reasons (2011). Firstly, many of the vaccine preventable diseases are not common in the United States anymore leading parents to believe that their children are not at risk for them (Daley Glanz, 2011). Secondly, many parents do not believe that most vaccine-preventable diseases are very serious or dangerous to their child’s health (Daley Glanz, 2011). Lastly, a great majority of anti-vaccination

Racial Injustice And Police Brutality - 1208 Words

I stand here today to present you with the issue that needs to be addressed immediately: racial injustice and police brutality. America is base on the fundamental principle of equality and freedom to be individual. However, this cannot happen due to the unjust to we, the blacks. Our ancestors helped through the civil revolution, many great people- such as Abraham Lincoln, Martin Luther King, President Obama that try to create equality for people. America is a place where people of different color love and accept each other despite their differences. Throughout history, black people being treated brutality that led to the death of many innocent blacks who were killed by police officers, and we need to put a stop to this. People will always hear that their black male or female were killed by a higher authority figure; however, they still face no consequences. Most of the time the police officers that are not held accountable for the killing of unarmed black males because no criminal c harges are pressed against them. There are still police officers on the street, discriminating blacks because they do not believe that blacks are equal to them. Many police officers that will kill even a young black male or female and then get a away with it. Yes, all human lives are valuable, but today I am specifically addressing the black lives matter movement. Blacks lives matter movement is important because we are addressing the white supremacy in our nation. It is an cry out for helpShow MoreRelatedMothers Reclaiming Our Children ( Roc )1529 Words   |  7 Pageslimited or adversely affected exclusively in relation to criminal activities. The racial differences tend to contribute the minorities receiving brutal treatment from the police officers. The children get to face longer and worse juvenile experiences as compared to the white kids. The police violence cases have gained popularity in the recent years with some of the community members terming the scenarios as post-racial experiences (Gilmore, 2004). Arguments have been established suggesting that theRead MoreAnalysis Of Martin Luther Kings Letter From Birmingham Jail925 Words   |  4 Pagesvia protests, states that â€Å"injustice anywhere is a threat to justice everywhere.† In other words, injustice in all forms should be addressed and eradicated, or else it will spread and threaten the justice to which every person, regardless of race, is entitled. These words, written over fifty years ago, still ring true as America struggles seemingly more than ever with racial inequality. Though strides have been made since Martin Luther King’s days in Birmingham, injustice prevails in the form of politicalRead MoreThe News And On The Media954 Words   |  4 PagesIn a world where racism is a sensitive topic, police brutality has been placed in this catego ry. Brutality from police officers is heartbreaking because they are supposed to protect us, and seeing other colored people getting their lives taken without justice is disappointing. Police brutality is unacceptable because of the uneven racial statistics, the unequal justice that is being distributed, and unfair accounts in the news. Statistics play an important role in what people believe. StatisticsRead MoreThe Hate U Give By Angie Thomas1402 Words   |  6 Pagestheir voices to overcome injustices such as racial inequality and police brutality. Racial inequality and police brutality is discussed greatly throughout The Hate U Give, due to the difficulties the protagonist, Starr Carter, endures when her best friend, Khalil, is killed because of him being African American and situated in an unsafe neighborhood. Starr embraces an inner conflict with herself in regards to speaking up and taking action against the presented injustices she constantly faces. TheRead MoreThe Importance Of Kneeling During The National Anthem1323 Words   |  6 Pagespatriotism. Kneeling during the National Anthem creates a lot of tension between citizens, especially when it is used to protest a highly controversial topic to begin with. Kneeling during the National Anthem began as a protest about police brutality and racial injustice but exploded into many other subcategories and arguments. Many people have begun to question the integrity and beliefs of many players who have used kneeling or sitting during the National Anthem as a form of protest. One of the moreRead MoreThe Relationship Between Police Brutality And African Americans1350 Words   |  6 Pagesracism, as well as racial ideology. These forms of discrimination cause racial inequalities which bring about a lack of opportunity and mistreatment. This paper will focus on the relationship between police brutality and African Americans. Let me be clear though police brutality affects the lives of minorities in general, but mostly this epidemic causes repercussions for African Americans due to racial ideologies by individuals as well as institutions. The systemic injustice towards African AmericanRead MorePolice Brutality And The End Of Injustice910 Words   |  4 PagesAcross the nation, injustice has been increasing alongside with bodies and outrage. Citizens put their trust in the hands of police officers who tend to careless on what’s the meaning of their position, and they seem to only care that their position makes them â€Å"unstoppable† which is why they do whatever they please. Unfortunately, those who face injustice right in the eye cannot speak for themselves since their life is taken away instantly or are being incarcerated because â€Å"justice† usually favorsRead MoreSocial Justice Action Project, Britnee And I Interviewed College Students892 Words   |  4 PagesFor the Social Justice Action Project, Britnee and I interviewed college students in the Northeast region who revealed their views on the Black Lives Matter Movement, racial injustice, and racial profiling. We had wanted to inform peo ple of what the Black Lives Matter Movement stood for and tackle some of the myths and misconceptions of what the organization represented. In the process, the interviewees have expressed their feelings of how today’s society is blinded by irrational thinking and biasedRead MoreColor Vs. Crime : Racial Profiling1662 Words   |  7 PagesColor vs. Crime Racial profiling, according to The Leadership Conference, â€Å"refers to the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on race, ethnicity, religion or national origin.† This is a troubling pressing issue in the United States till this day. Racial profiling is patently illegal and violates the U.S. Constitution’s core promises of equal protection under the law to all and freedom from unreasonable searches and seizures. MoreoverRead MorePolice Brutality : A Social Problem1548 Words   |  7 PagesPolice brutality is a social problem faced in many communities around the world. Focusing on North America, the problems and central focuses on police brutality stem from racism and the excessive abuse of power. Police brutality is defined as unmerited, excessive and aggressive abuse, police brutality is a phenomenon that causes irreparable harm to its victims. The abuse may be physical or psychological, and the v ictims can feel the effects of this abuse for a lifetime. These effects include not

Marketing Strategies of famous Australian Brand Tassal Free-Samples

Question: Analysis of the Marketing Approach and Strategy for the Selected Product of an Australian Based Company. Answer: Introduction The report is regarding marketing and management of a famous Australian brand Tassal. It states the importance of effective marketing strategies in todays scenario. to create a diversified position in the market it is advised that the brand needs to adhere to a systematic branding approach to create a valuable brand position in the market. Tassal is a pioneer of Salmon farming in Australia. In a competitive atmosphere, it is recommended that the business organizations need to develop effective brand strategies so that they can sustain competition. The report provides information related to the marketing strategies that required to be adopted. Marketing mix analysis and SWOT Analysis in the report helps in making an inference about the brand position (Tassal named top salmon company.2016). Companys Overview Tassal is a famous salmon farming brand since 1986. It is the largest producer of Salmon in Tasmania. They are currently known as one of the largest employer in Tasmania. The company grew from a privately owned operation to a major public company. It is listed on Australian Stock Exchange. The company is known for producing traditional fresh, frozen, smoked and canned salmon. They are selling value added salmon product in different retail stores and has recently earned place in the export market. The head office of Tassal is in Hobart and sales and marketing office lie in Melbourne. They have two retail stores located in Salamanca, Tasmania and Kew Victoria. The two major competitors are: Huon Aquaculture and Petuna Seafoods. In a short tenure the company has attained the desirable market in Australia. There is a necessity to develop concrete marketing strategies to attain advantageous market position. In a competitive world it is important for a brand to develop itself as an success ful brand (Products.2017). Marketing strategies to attain a desirable position in the market it is essential for a brand to develop successful business strategies. In a competitive atmosphere the marketer need to develop policies to strengthen efficacy in the market. Tassal has to focus on the current market comprehensive business strategies and expansion strategies to attain desirable results. The marketing and business strategies will help the brand in developing cohesive brand strategies to attain business goals (Solomon, 2014). Firstly to reach a noteworthy position in the market it is advisable to develop efficient business strategies that will help the brand in attaining objectives. Firstly it needs to develop policies and procedures to achieve place against the competitors. The marketer needs to develop policies and procedures in a manner that it helps the brand in gaining sustainable position. Secondly the whole focus of the brand should be regarding development of market strength. There is lot of competition from the other local business organizations. In such a situation it is advisable to develop concrete marketing strength that will help the brand in attaining objectives (Hollensen, 2015). In a restricted atmosphere the main focus of the brand should be regarding improvisation of strengths. The market capacity can be attained by developing futuristic growth strategies. The brand needs to struggle hard against the global competitors as well. All the opportunities and threats need to be assessed well before implementation of the marketing strategies. SWOT analysis is a helpful tool in understanding the brands strength and weakness (Burgess, 2017). The primary purpose is to implement a marketing strategy is for achieving direct result in long term sustainable growth. There are various components that are necessary for an individual to develop to attain marketing objectives. The overall purpose of the marketing plan is to develop an effective understanding in planning the business in an efficient manner. The business can only develop if the purpose is achieved through implementation of marketing objectives. The primary objective of Tassal is to become a well-known brand across globe (Baker, 2014). They have currently restricted their operations to Australia. In the coming years the company is planning to expand their operations across the globe. This requires a concrete marketing strategy in terms of future perspective. This is however important for a brand to expand itself to attain global efficacy (Hansen, 2017). The Tasmanian Salmon is famous around the world for its exquisite taste. It is suggested that Tassal need to develo p effective partnership deal with global fishing companies. This way they can plan to expand business in other countries as well. The SWOT Analysis helps in analyzing their status in the current market and assure the process though which they can expand their function in the domestic and international market (Turnbull and Valla, 2013). The Tasmanian Salmon producer has set a benchmark in the international market by selling the worlds top salmon and trout. The company is setting a high benchmark by following sustainable dedication towards economic as well as environmental development. This has helped them in attaining efficient market position (Strauss, 2016). Tassal is driven by sustainability business and committed to work with the stakeholders, staff and partners in order to implement improvement. The partnership with WWF Australia is one of the important benchmark in attaining growth and recognition in the local and the international market. They are consistently working for attaining sustainability. Tassal have been certified by the Aquaculture Stewardship Council (ASC) by WWF. They have most efficiently set the policies in order to attain highest global standards. They are a proactive advocate environment safety and ecological balance. This has voluntarily helped in transparency and effective communication. In a restricted atmosphere the main focus of the brand should be regarding improvisation of strengths and to work on their weakness (Tassal.2017; TASMANIAN SEAFOOD INDUSTRY COUNCIL.2017). Marketing planning The marketing plan helps in achieving the business targets. It is evident that the business around the world needs to develop marketing plan. Large sized business organization like Tassal need to develop itself as a proficient market leader by actively leading an example in the industry. Fishery is one of the primary occupations of people in Tasmania. Looking onto the current market situation and the demand of Tasmanian fish in the world it is suggested to develop marketing plan (De Mooij, 2013). The company is facing threats from the other local and international brands. There is a necessity to develop effective marketing strategies considering the 4 Ps of marketing. This will help the business in attaining market objectives. Product Firstly it is important for Tassal to give importance for developing their primary product. This will evidently help the organization in attain desired goals. Tassal has to develop product with high quality against its competitors. The products need to be at par with the international quality standards. This will ensure effective survival of the brand while looking onto the current market situation. Currently the brand is providing fresh, frozen, canned fishes in the local stores in Australia. It needs to improve their reach by focusing upon the business strategies. The brand needs to show a huge market presence in the local and the multi-brand store. It is evident that the brand should focus on reaching every individual place so that the customers dont switch on to the other brand. Tassal needs to develop the product in local and international market. It needs to improve product life cycle. It should focus on developing the product by focusing on different phases. This is evident fo r a business to develop concrete strategies to develop International Product life cycle. They need to specifically strive for local and oversea innovation. Implying all these strategies will help the brand in competing against the other brands. After attaining maturity in the international market the brand needs to create worldwide imitation. Last stage is related to reversal and the whole process related to the product life cycle keeps going. Tassal need to come up in the market with a concrete planning structure and it is evident for a brand like Tassal to develop effective product strategy to attain desired results (Czinkota and Ronkainen, 2013). Price In a competitive atmosphere it is evident that the brand should sell product at a competitive price. At present the brand like Huon Aquaculture and Petuna Seafoods are major competitor. Tassal need to sell their product at a price that seem affordable from the point of view of customers. The market is highly competitive with few recognized competitors. In such a condition it is recommended to keep competitive price to reduce the brand switch over price. It is highly recommended that the brand need to utilize Contribution-margin based strategy in maximize overall profit. The product contribution to the company can maximize the total amount of profit. In this manner the company can achieve the desired results by effectively contribution on to the margin based pricing. On the long run the company can generate maximum capacity by removing the extra cost applicable in between the whole process (Armstrong, Adam, Denize and Kotler, 2014). Promotion The product promotion is considered to be one of the most effective activities to increase the product visibility in the market. It is important for the brand to gain positive recognition among the customers (Fawcett, Ellram and Ogden, 2014). It needs to carry out marketing and planning strategies like advertising and promotional scheme that will help the brand in attaining recognition in the local as well as International market. It is necessary that the brand should fully utilize the marketing strategies to attain desired results. A separate budget needs to be allocated for the purpose of promotion. This will for sure help Tassal in attaining market recognition (Baker, 2014; Moriarty et al 2014.). Place The place of business is effective for the band in order to achieve sufficient recognition in the market. However the brand is available in the entire local and multi-brand store in Australia. It is highly necessary for a brand to be present at every place. This will help the brand in attaining considerable market share. In case of the international market, Tassal needs to form effective relationship with the exporters in order to attain successful result. In the recent time period there is an increase in overall demand of Salmon and Trout. The easy availability of product at an every store will help the brand in attaining desired objective (Kotler, Keller, Manceau and Hmonnet-Goujot, 2015). The products need to be placed in a manner it help the brand in attaining visibility. It is necessary that the brand need to develop concrete marketing strategies by focusing upon distinguished market capacity. In this manner the brand will be able to strengthen brand visibility. Comparison of marketing Mix with Huon Aquaculture and Petuna Seafoods Tassal Huon Aquaculture Petuna Seafoods Product They are providing fresh, frozen and canned salmon and Trout Tasmanian fishery company providing fresh, frozen and canned fish Fishery producing quality fish of fresh frozen and canned fish. Price The product is available at their own retail outlet and at Woolworths and Coles. Products are only available at their own retail store Restricted outreach to customers. Promotion Using more interactive mode of promotion to attract customers. Promotion techniques are invisible. The brand is more involved in traditional technique. No effective promotional technique Place The products have a better outreach than the other two companies. The products have an international outreach Products available at restricted store Restricted availability in few Australian stores owned by Petuna. Recommendations It is recommended that The Company need to focus on expanding business across globe. It is evident for Tassal to develop quality to develop effective market strategies. The purpose of Tassal is to provide high quality fish. The brand is already a pioneer in Australia but it is suggested that the brand need to create appropriate brand strategies to expand overseas. The brand requires appropriate market visibility. This can only be attained if a brand creates effective strategies in order to attain appropriate market (Armstrong and Taylor, 2014). The promotion strategies need to be adopted so that thereby can attain visibility in the international market. It is thereby necessary for the brand to attain efficiency by developing effective promotional strategies not only in the local as well as International market. The brand is thereby needed to focus on making changes according to the developing market. This provides them with a tool to attain concrete results on a long run. The purpose of attaining efficiency is through appropriate market strategies. On long run Tassal has to attain sustainable results by working on their core competencies (Hill, Jones and Schilling, 2014). Conclusion To conclude it is evident from the report that Tassal has been working efficiently in the market and have attained sustainability through their aggressive market strategies. In such a competitive atmosphere it is necessary that the brand thereby develop market competency by accomplishing desired goals. It is necessary that the brand need to adhere to the sustainability results in order to provide quality results to the customers. The report incorporates all the necessary marketing strategies necessary looking onto the Tasmanian fish industry. In a competitive atmosphere it is recommended that the business organizations need to develop effective brand strategies so that they can sustain competition. In a short tenure the brand has attained capacity. It is the high time for the brand to develop itself in the international market. It is only possible if the brand develop competencies through enabling high market standard. Recommendations are given at the end of the report which will pro vide readers with a quick insight into the fishery industry and its development. Looking onto the current market it is visible that the market has lot of opportunity to develop itself. It is recommended that Tassal need to adopt successful business strategies like a comprehensive business atmosphere that will help the business in expanding function in Australia and all over the world. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Burgess,G.2017. Online. Macquarie Harbour: Tassal and Petuna not joining Huon Aquaculture legal action over salmon numbers. Available at https://www.abc.net.au/news/2017-02-06/tassal-and-petuna-not-joining-legal-action-over-salmon-numbers/8244094 Accessed on: 25 April 2017 Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fawcett, S.E., Ellram, L.M. and Ogden, J.A., 2014.Supply chain management: from vision to implementation. London: Pearson. Hansen, D.D.J., 2017. MARKETING CONCEPTS. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. 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